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Research & Planning
Conceptual work / Communication design / Media strategy planning / Contents planning
Creative direction
Art direction / Technical direction / Print direction
Digital solution
Website / Website content development and planning / E-commerce site / Social media
Website operation and maintenance / Website analysis
Graphic design
Posters / Magazines / Newspapers / Catalogs / Billboards / Packaging / CD & DVD designs
Sales promotion tools, etc.
Space / Event
Sales promotion
CI / VI design
Corporate identity development / Corporate identity manuals / Sign design planning
Masakazu Otsuki
I design everything to be related with LIFE. Especially, Female Fashion, Cosmetics, Yoga, Sports Sales Promotion I design these sophisticating.
Brand identity and Corporate identity are also in my field, Identity is solid but should be changing for fitting to the new age.
The Eternities and the Sensibilities of an Asian roots are the keyword when I design.

After graduated the university in Japan, I went to abroad to NY,
attended to studying Design at School of visual arts in NY.
Time period is for January 2005 to september 2007.

Class experience
: Open Heart design with David Carson as know as designing RAYGUN magazine and a surfer.
: Brand Strategy as intermediate
: Typography as intermediate
: Color theory as intermediate etc.

returned to Japan,

I am deeply thinking about My Identity what JAPANESE is.
Because of being born and raising up in KYOTO

Negative spacing as MA and WABI, expresses a way of being quietly clear and calm.
Relation with every object as SABI, means having well seasoned, refined simplicity.
WABI and SABI are the highest aesthetic values aimed at by traditional Japanese arts, particularly the tea ceremony and haiku.

Creative Always feels by my five senses as though breathing.

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